India is a land of diverse culture, tradition, different religions, cuisine, clothing, language, etc. Each state has different custom and traditions. Thus, all these multiplicity arises multiple reasons for celebration in each state and religion. India is known for its numerous festivals. Purpose of merriment maybe for partying the beginning of the year according to their religious calendar, birth of the god and goddesses they worship, victory of good over bad by the power they believe in, or it could just be a season to start sowing. Everyone in one or the other part of the country would be rejoicing and feasting for both religious and irreligious festivals.
Prominence of festivals:
Festivals of India are integral part of Indian lifestyle. Festival are celebrated not to showcase the superiority but to share happiness by exchanging well wishes, gifts and blessing. It’s like a timeout from daily routine tensions and stress with work to spend some quality time with family. Festivals help in bringing the family, relatives and friends together by strengthening the relationships.
Festivals set a particular notion in mind with certain principles. It nurtures out the value and importance of the belief. Tradition of celebrating festivals has been passed on by our ancestors, leaders and prophets. It helps to inculcate spirituality and holiness, be it for the religion or the country. It passes a habit of sharing and spreading joyfulness and a reason to meet the dear ones and friends. It’s the time when people shop and buy new clothes, jewelry, vehicles and so on. It’s the time where every shop and brands would have a catchy offers and sales, thus it helps in increasing the business. It’s considered an auspicious day to start a business, for marriage, buying assets, in short all good things and deeds. Secular festivals bring in the feeling of oneness among the people, which religious festivals might not be able, to great extent.
Month of November:
November is the month of winter where the weather would be chill and cool. In entire India people would be celebrating the festival of lights. The most awaited festival, Diwali falls in the month of November. It’s celebrated as a victory of good over bad, where lights represent for good and darkness for bad. On this day people light their entire house with candles and oil lamps. This festival is known for oil soak bath as well. People remove the dust and make the house sparking and the entire house is decorated with flowers and lights with a doom light at the entrance along with colorful rangoli. As it’s also believed that goddesses Laxmi would visit the house that is draped with lights and shower wealth and prosperity. Earlier people even washed their gold ornaments and antiques like silver, copper vessels.
Everyone wears new clothes, kids and elders burst crackers. New cuisines and sweets are cooked and sent to the relatives and friends house. Each colony would raise fund and arrange entertainment programs for this occasion. There would be different kinds of competition like singing, dancing, religious storytelling, rangoli, etc. and winners would be distributed goodies and prizes. On this day at few places idols of the evil known as Ravaana along with his brothers would be burnt. People would characterize mythical characters and for some people, this itself becomes a means of earning as they would visit house to house and collect money. Diwali is a big and great festival for Indians. Even companies would distribute gifts, sweets and make celebrations and make offerings to god.
Kids, friends, relatives, spouse; any relationship would expect a surprise gifts. Festival is one of the mean to exchange gifts and make others and dear ones happy. Gifting means sharing what one has and at the same time meaning how important the person is in one’s life. One can gift sweets and chocolates, clothes, jewelry and so on based on one’s affordability. Gifting is a sign and signal to mean, “Let’s forget about the endeavors and make peace and harmony”. Gifts are the means of expressing the feelings and affection. People exchange goodies as it is one of the traditions that have been passed on from ages to give what one has. As festivals a happy time generally it’s shown by giving gifts and flowers.
Considering this as one of the reason there are lots of consultancies which have opened up to give online services for gifts and flowers. They assure quality products with realistic price. There are various options with different colors of flowers and varied choices of gifts. These firms help in deciding what to gift as they would have displayed the various products available with them. Online purchase of gifts and products are gaining a lot of value as it saves time to greater extent.
Thus, Indians are always busy with arrangements and celebrations. Customs and beliefs are very important to them. Through festival they share happiness and by keeping themselves and making others happy. This keeps the mental state of mind young and energetic.